How Codex became a collaborator for OpenAI’s creative team This is part of our series sharing internal examples of how OpenAI is using its own technology and APIs. These tools are being used internally, at OpenAI, and are shared here as illustrative examples of how frontier AI is supporting use cases across our teams. Most people assume Codex is just for engineers and developers, but for Chad Nelson, Creative Specialist at OpenAI, Codex has become a creative problem solver and collaborator. Chad’s role is to explore what OpenAI models can make possible for creative teams, then turn those possi