Most of the web software we interact with today is static. The developers have a limited amount of time and attention, and focus on building the features that serve the largest group of users. The top of the demand curve is well-served by existing software, but there is a long-tail of unmet needs thatâs different for every user. Even if the developers were incredibly motivated to shove in every feature, user interfaces can only become so complex before they become unusable. Every additional feature added complicates the product for every other user. If the market for that feature is small, it